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Evan Cheah, CFA

Executive Vice President of President’s Office

Sunway Berhad

Evan explores new business growth opportunities for the Sunway Group while overseeing the Group’s Information Technology, Trading and Manufacturing, and Building Materials businesses. He is also the Chief Executive Officer of Sunway’s China operations, responsible for the China Corporate Office. He is a CFA® charterholder, a Fellow of CPA Australia, and a member of the Malaysian Institute of Accountants. He sits on the advisory panel of United Nations Technology Innovation Labs Malaysia (UNTIL).

“Be ambitious enough to think big but stay practical, listen to life's realities and adapt to them to achieve your goals.”


How would you describe yourself?

I am a realistic optimist. Seeing the brighter side of things lets us function better as people and as leaders.


Tell us more about your current roles. What is a day in your life like?

In my Corporate Development role, I have regular meetings with stakeholders to stay current with the company’s operations and to find out if there is a need to enhance, upgrade or change the way we work. When it comes to our division in China, I chair weekly management meetings and make frequent trips to China to meet with our local teams and partners to address any strategic issues. In the Information Technology division, I am part of Sunway’s digital transformation team, which is tasked with exploring new markets and revenue streams for sustainable business.

These roles involve leadership, strategic thinking, and board governance as well as merger and acquisition evaluation and execution. I spend a lot of time with our teams, encouraging them and helping them come up with solutions.


Why did you choose to pursue a career in finance?

My parents have been a major influence in my life, particularly my father who was a trained accountant before he became a successful entrepreneur. I realized that the basic foundations of understanding a business comes from figuring out what the numbers are trying to tell us. So, finance and accounting seemed the obvious route for me.


What is the favorite part of your job? What is the most challenging?

My favorite part is the sense of satisfaction when a project achieves its desired traction and success after a tough period. I think key challenges for finance professionals include excessive conservatism/skepticism and a dislike of operational issues. I have to be very aware of these potential pitfalls and am constantly self-correcting when these tendencies crop up.


What were your reasons for undertaking the CFA® Program?

The CFA Program was a great way to deepen my knowledge of finance and investment, enhancing knowledge gained on the job. It also provides a framework of ethical attributes that reflects Sunway Group’s values.


Thinking About Your Next Career Step?

A CFA charter can help boost your finance credentials. The CFA Program is designed to equip you with the kind of expertise and real-world skills in investment analysis that will help you advance your career. Once you complete all three exam levels and demonstrate the required experience, you can apply to become a charterholder.

Take our assessment to learn whether becoming a CFA charterholder is right for you.

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You are a Certified Practising Accountant (CPA); how does the CFA® charter differ?

The CPA Australia body offers technical training and a detailed overview of the accounting profession. The CFA charter enhances that with critical analysis across global trends, macro, and industry-specific issues including micro issues, right down to the company level. The CFA charter has a greater focus on investment analysis and investment management.


How does your company recognize the CFA® designation? How about your clients?

The CFA designation is a globally recognized qualification for investment excellence, and Sunway will sponsor qualified employees who are keen to pursue it.

Our clients span a range of industries. Those who have heard of the CFA designation recognize and respect the rigor and distinction of the CFA designation; they often prefer to work with someone who is a CFA charterholder. Sunway University also runs workshops to encourage more people to take up the CFA Program.


What is your work or life motto? What gives meaning and purpose to your life?

I believe in social entrepreneurship and Sunway as an organization embraces these values. We should be doing well by doing good, teaching people to fish rather than feeding them so that we can uplift society in this rapidly changing world.


Which book do you think every investment professional should read?

Fooled by Randomness by Nassim Nicholas Taleb. It is an interesting read and is relevant to everyone who would like to manage investments and risk.


Tell us your proudest moment to date.

One of my proudest moments in my younger days was when I became a CFA charterholder. I clocked hundreds of hours of study while juggling work and other commitments. It was incredibly tough but worth the effort.


You have been in the corporate world for many years; what is your advice for young professionals starting their career journeys? What skills or attributes would you like to see more of in millennials?

Be ambitious enough to think big but stay practical, listen to life's realities and adapt to them to achieve your goals. Select and consult trusted mentors; you will discover insights that you can then build upon to avoid similar mistakes.

In my experience, we need to have a broad range of skill sets and competencies, strategically blending them while constantly learning and adapting to the realities of the environment. It’s the value-adding combination of skills that will help you excel.


Who is your fictional hero or heroine?

I like Venom from the Marvel universe, though it/he isn’t a hero per se. Venom is an alien symbiote that enhances its host. I think in some ways, that is what a good leader does — enhance the performance and results of the team he or she works with.


Disclaimer: The content was written in March 2019. Information, views, opinions, and recommendations expressed belong to the interviewees thereof. They do not necessarily reflect the views of CFA Society Malaysia. In no event shall CFA Society Malaysia be liable for any damages resulting from their opinions.

Be inspired by CFA® charterholders and learn how their achievements can guide your career path.


Be inspired by CFA® charterholders and learn how their achievements can guide your career path.